Strategi Pemasaran Produk Takafulink Salam Dalam Meningkatkan Jumlah Nasabah

نویسندگان

چکیده

Sharia insurance is an effort to protect and help each other among policyholders (participants) which carried out through the collection management of tabarru funds that provide a pattern return face certain risks contracts are in accordance with sharia principles. Insurance way minimize occurrence greater risks, may be experienced by everyone. In present day there more companies require every company continue improve existing marketing strategies order achieve their goals increasing customers midst competition business. Similarly, Takafulink Salam's product strategy must improved its increase number interest Salam products. The purpose this study find can customers. research method used descriptive qualitative conducting into field as well providing overview agents results stated was not enough product. It still necessary 
 Keywords: Marketing Strategy, Interests, Customers.

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ژورنال

عنوان ژورنال: Al-Kharaj : Jurnal Ekonomi, Keuangan dan Bisnis Syariah

سال: 2023

ISSN: ['2656-2871', '2656-4351']

DOI: https://doi.org/10.47467/alkharaj.v6i1.3417